Sports Marketing Plan - a plan to increase interest and attendance for Research Paper

Sports Marketing Plan - a plan to increase interest and attendance for C.D. Chivas U.S.A. located in Los Angeles, California - Research Paper Example The services are presented to our esteemed customers are offered ad Chivas which is in Los Angeles, California. There are no particular criteria or method for accessing our services except for the tickets. It is our responsibility to ensure our target customers enjoy the entertainment. In this section, we major in the analysis of our competitors and the comparison with our services. Among our competitors are: Galaxy, NBA, and the choice to staying at home. We will examine the quality of service of our competitors. For instance, we will have to look into the times at which our competitors offer their games, the price of their tickets among others. As a service provider in a stiff competition market, we shall examine the strengths and weaknesses of our current competitors such us Galaxy and NBA. We will consider any competitor potential and with ability to influence the choice of our customers. At this stage we will provide a defensive and offensive strategic context so as to assess the opportunities and threats. This stage is very essential as a component of our corporate strategy. The entertainment industry has a wide scope and nature as sales depends on the customers’ enjoyment of the games. Our competitors who are Galaxy and NBA also offer similar services as we do and therefore quality of service we offer will distinguish us from our competitors. Our customers include every individual who enjoys watching games. We target teenage and young adult groups as our major customers. As mentioned before, the key success factor is the quality and cost of our services. Our competitors though offer similar services, we beat them in quality and our prices are also moderate and affordable to our customers. As a competitive strategy, we shall increase and multiply the number of our first time attendants. Possibly, we need to increase this by 500 people per game. The overall increase population is 9000 and we want to achieve this by October 31, 2013. In order to