Friday, January 31, 2020

Boeing Case Study Essay Example | Topics and Well Written Essays - 1000 words

Boeing Case Study - Essay Example It is evident from the study case, that the problem in Boeing was affecting different processes within the company. The whole company was in doubt; the previous admirable performances were ceasing. The stock had previously risen by 6.7%, and it was beginning to fall drastically. The company later began undergoing a series of changes. This was after the company was unable to meet the prevailing demand. It tried its best by doubling it capability, but all was in vain. It got to the extent that the company had stop producing the 747 for 20 working days. This was to the company as it lost a lot of money. From the arguments from the acting president, this was a result a poor organizational structure. Other activities casing the problem are lack of communication. In reference to the culture of the company, it has been doing well through acquisitions, thus forming integration among different companies. The aim of the strategy was to extend its reach, therefore, making the company stronger t hat its opponents. These activities made the company lose the culture. It merged with different organizations, such as the McDonnell Douglas in the year 1997. The step made the company change its operations, as well as, its management trends and centre of administration was transferred to Seattle Chicago. Issues in the management of the company began after the merging action as it lost its culture. McDonnell had a complex culture, based on defense contracts. The merge also came with it, financial issues where $92.5 Million were distributed to shareholders. In the same year, the firm designed new strategies to improve their marketing capabilities. It also hoped that the production would increase the level of production. The firm also employed new strategies to for communication within it. Their stock was also keenly supervised through system. This is evidence that the company, was getting back to its previous position. There was also decentralization of information technology within the firm. This enhanced collaboration between different branches of the company. Toward the end of the month of December 2003, the company had recovered the opportunity to manufacture the 7E7 Jets. From analysis from difference economist, the reason behind the under performance of the company was that it had over promised and under-delivered. It is evident that the plans of the company depend on the producing smaller planes; it also plans to expand its productivity to the extent of purchasing large plans in the future. Market pressure There are diverse pressures that triggered Boeing to effect changes on its operational strategies. A crucial pressure for Boeing was mainly market demand. Market demand markedly increased in 1997, in an attempt to meet all its surplus orders, Boeing instantly doubled its production. Unfortunately, this strategy brought about a severe manufacturing crisis. Worse still, Boeing’s reputation was deteriorating and it called for urgent measures to cur b the situation. It was then that the manufacturing of 747 was abruptly stopped for up to 20 days. Lack of communication within the organization was the main source of the ongoing crisis. However, Boeing termed it as a win at all cost methodology. There has been a series of endless problems at Boeing. Citing a case of the year 1994, shock prevailed among executive managers when Airbus booked more orders than

Monday, January 27, 2020

The Objective Of Green Building Concept Environmental Sciences Essay

The Objective Of Green Building Concept Environmental Sciences Essay Buildings, as offices, are responsible for around forty percent of the expenses borne by the business in operations. It is estimated that by the year 2050, the residential and office buildings will consume thirty eight percent of the total global energy and will release three thousand eight hundred mega tonnes of carbon into the atmosphere. Green Building is a technique of constructing buildings using processes and materials which are environment friendly and energy efficient at the same time. Buildings require air, water, energy and space for its occupants. These are provided by systems in place like the ventilation system, the water supply system and the electricity supply system. The materials which are used in the construction of the building also produce environmental impact like carbon footprint, pollution through wastes and slurry, and the consumption of water and power. Buildings are one of the major sources of pollution that cause air pollution and are responsible for climate change. The objective of green building concept is to develop buildings which use the natural resources to the minimal at the time of construction as well as operation. Green buildings emphasize on the resource usage efficiency and also press upon the three Rs Reduce, Reuse and Recycle. The technique of green building maximizes the use of efficient construction materials and practices; boosts the use of natural sources and sinks in the buildings surroundings; minimizes the energy usage to run itself; uses highly proficient equipment for the indoor area; uses highly proficient methods for water and waste management. The indoor equipment includes lighting, air-conditioning and all other needed equipment. Green Building is a team effort and the designing and construction include consultants from architecture and landscaping, air conditioning, plumbing, energy and electrical areas. These consultants have to assess the impact of the each and every design on the environment, keeping in mind the cost involved. The final design needs to be feasible and should minimize the negative impacts that the building would have on the environment. Implementation of the green building concept can lead to a reduction of carbon emission by thirty five percent, water usage by forty percent, solid waste reduction by seventy percent and reduction in energy consumption by fifty percent. Green Building concept also emphasizes on the fact that an area with high biodiversity should be avoided as a site for the construction of a building. To ensure minimum negative impact on the environment by the construction and operation of a building, the factors which are to be kept in mind are to preserve the external environment to the building location; to improve the internal area for the residents of the building; and also preserve the areas which are not close to the building. Saving Energy Energy saving through green building concept occurs in two ways. First is reduction in the amount of energy that is consumed in lighting, air conditioning and other building operations. Second is the usage of energy sources which do not produce any greenhouse gases and are renewable in nature. Green Buildings emphasize more on natural lighting and concepts of temperature control and efficient design to further reduce the carbon footprint as well as reduce cost of operation. Saving water Green Buildings use various methods to reduce water usage, treat and reuse waste water and filter water from sourced from precipitation. The target is to be able to achieve zero water table negative impact from the green building. Reducing Waste Waste reduction is one of the most important issues that are to be dealt with. In the US alone, the waste from construction and demolition of buildings accounts for sixty percent of the total non-industrial waste. Green Building concept emphasizes on improving the design of the product, re-using and recycling materials. It results in tremendous waste reduction and also helps to reduce the environmental impact of the building. Improving Health and Productivity Hygiene and proper conditions inside the building also help in boosting human productivity. Hence various businesses concentrate on this aspect. Green Building concept provides for cleanliness and sound working conditions for employees and other inhabitants. Green Building concept in USA: Green building markets in the United States of America (USA), account for five to ten percent of the total building market. The largest organisation for green building in USA is the US Green Building Council (USGBC). It has over twelve thousand member organizations and is around a financial worth of over twelve billion dollars. Some of the rating systems that have been developed for green building concept are: Leadership in Energy and Environmental Design (LEED), Green Globes, Building Owners and Managers Association (BOMA), National Association of Home Builders (NAHB), International Codes Council and American National Standards Institute. In USA, the existing buildings are accounting for forty percent of total energy consumption, twelve percent of total water usage, sixty eight percent of electricity usage, thirty eight percent of carbon dioxide emission and sixty percent of non-industrial waste generation. Leadership in Energy and Environmental Design (LEED) Rating System: LEED rating system was developed in USA by the US Green Building Council in the year 1998. It provides a set of standards for environmentally sustainable construction of building using a market-based rating system. This rating system is being followed in the US and many other countries for the evaluation of sustainable building. LEED can be defined for new constructions, existing buildings, commercial buildings and schools. Buildings which have been recognized to be eligible for LEED are offices, retail establishments, institutional buildings and service establishments. LEED rating system provides a variety of benefits and cost savings. The benefits include reducing the operating costs, reducing resource utilizations in terms of water and electricity, reducing emissions of greenhouse gases. The other cost savings includes the tax rebates and zone allowances. LEED rating system provides four levels of rating to a building design: Certified 26-32 pts Silver 33-38 pts Gold 39-51 pts Platinum 52-69 pts The points are obtained by the building through the following design issues: Sustainable sites 14 pts Innovation and design 5 pts Energy and atmosphere 17 pts Indoor quality 15 pts Materials and resources 13 pts Water efficiency 5 pts Green Building concept in India In India, a number of agencies are involved in the Green Building concept execution and monitoring. The major agencies are Bureau of Energy Efficiency (BEE), Ministry of Environment and Forests (MoEF), Ministry of New and Renewable Energy, Indian Green Building Council (IGBC). The Energy and Resources Institute (TERI) was established in 1974 and is headquartered at New Delhi. TERI has developed a new rating system for Green Building assessment. This rating system is called Green Rating for Integrated Habitat Assessment (GRIHA). In India, both the LEED and the GRIHA rating systems are followed along with the Energy Conservation Building Code 2007 given by BEE. Green Rating for Integrated Habitat Assessment (GRIHA) rating system: GRIHA was developed by TERI and has been adopted by the ministry of new and renewable resources. It takes into account the variations in the climate, architectural practices followed and the practices for construction and also keeps the National Building Code 2005 as well as the Energy Conservation Building Code 2007. GRIHA has been specially created keeping in mind the non-air conditioned and the partially air conditioned buildings. GRIHA provides ratings for institutional, residential and commercial buildings. The emphasis is on the national concerns for environment, the weather and climate conditions, and providing solutions. According to the information collected, the following hypothesis is formulated: H: The benefits of Green Building approach are significantly greater than the costs incurred to go green Green Building concept and corporate sustainability: For corporations, green building concept comes with a bundle of benefits. The benefits include: Potentially higher capital value in the future for the building Risk of obsolescence decreases The demand from institutional investors increases Operating costs reduce for the building The attrition for the tenant decreases The maintenance cost reduces The need for refurbishment in the future decreases Green Building concept also helps in ensuring that the business stays insulated from any energy price increase in the future Cost and Benefits of Green Buildings: Figure : Source: Greening our built world: Costs, Benefits and Strategies The major barrier found towards Green Building concept, through research conducted, is the widespread perception amongst people that the upfront costs involved in the development of a green building are significantly higher than those of conventional buildings. In a survey, by the World Business Council for Sustainable Development in the year 2007, it was found that the people perceived the green buildings initial setup costs to be higher than the conventional buildings by 17 percent. This perception of the people was found to be wrong. 170 buildings were analysed in the research in Greening our built world. The analysis revealed that the green buildings cost, on an average, less than 2 percent more than the conventional buildings, also providing a large range of additional benefits. The same survey, by the World Business Council for Sustainable Development, also found that the people perceive buildings to produce around 20 percent of the CO2 emission. This perception is also wrong since buildings produce around 40 percent of the world CO2 emissions. The architects and the developers interviewed from these 170 buildings gave information on the premium, in terms of cost of turning green. The following figure illustrates the cost premium that is incurred, in green building development according to the levels of certification by LEED rating system. It shows that more than 80 out of the 170 buildings analysed have incurred less than 2 percent premium in going green. Figure : Source: Greening Our Built World: Costs, Benefits and Strategies The average costs and benefits analysed through the research are also listed in the form of a graph. It provides a comparison of the additional costs incurred by going green in schools and offices, and the simultaneous benefits received. The graph clearly suggests that the benefits far outweigh the costs incurred. Figure : Source: Greening Our Built World: Costs Benefits and Strategies Another perception that people have about green buildings is that a green building necessarily has to air conditioned. This perception is also proved wrong by the application of green building concepts to some of the Indian like the Gulbarga and the Hyderabad Institute of Technology and Management. The third misleading perception about green buildings that people have is that green buildings typically take more time to be developed than a conventional building. This perception is also not true. (Urban Sustainability and Green Buildings for the 21st Century, 2009) Hunzinger Construction University Case: Hunzinger Construction University achieved Platinum level LEED certification in Green Building concept. It has been able to achieve savings in water, energy and increased usage of green materials. Water efficiency has been achieved through various measures like dual flush water closet, waterless urinals and efficient lavatory faucets. These methods have led to a saving of 7700 gallons of water per annum. Energy efficiency was achieved using intelligent lighting systems which could control light intensity and power usage, and work with the day light intensity control. Automatic shut-off systems were also used. Using these techniques, HCU has achieved more than 34 percent reduction in power density, significantly more than the specifications of ANSI. HCU has opted for green power generation like solar panels and wind power, to minimise its power requirements from conventional power sources. The construction material used in the HCU comprised of more than 57 percent of salvaged recycled materials. These practices have led to a decreased operation cost as well as reduced impact on environment. The case has been published in Journal of Green Building, 2008. Woods Hole Research Centre Case: Woods Hole Research Centre (WHRC) is an independent, non-for-profit, NGO with core focus on environmental studies, education and creation of new and innovative policies. The research facility spans 19,300 sq. feet and has been designed with the target of achieving zero net-energy building status. It has been fitted with a solar photovoltaic system on the roof and a wind turbine for electricity generation. The design of building provides natural lighting to reduce energy consumption and also provides for insulation materials which are CFC-free. The HVAC system installed in the complex provides for an energy efficient heating, cooling and ventilation. The target of the photovoltaic system is to provide for 33 percent of the energy requirements of the complex while the rest is provided by the wind powered turbine system. The facility requires a total of 90964 kiloWatt-hour electrical energy, out of which 60720 kiloWatt-hour was provided by utility grid and the remaining 30244 kiloWatt-h our was provided by the Photovoltaic System. The case is an extract from the Journal of Green Building, 2008. The following figure compares the energy intensity of the Woods Hole Research Centres other facilities, average of US offices and the newly constructed WHRC facility. Figure : Source: Journal of Green Building, volume 3, 2008 Nordheim Court Case: Nordheim Court is a student housing facility for University of Washington. It forms a great example of the operational and setup benefits of green building concept with the right choice of strategies. The building has been constructed with a budget of 85 dollars per sq. feet. The energy efficiency of the building far surpasses the Washington State Energy Code standards and the water consumption in the building is less by 30 percent than a conventional building. The construction waste has been diverted to prevent 589 tonnes of landfills. This procedure of waste diversion has also resulted in a saving of 14582 dollars. University of Sunshine Coast Chancellery Case: University of Sunshine Coast is located in Queensland, Australia. One of the parts of the university called the Chancellery has been designed on green building standards. The total fossil fuel based energy consumption of the building is around 133 kiloWatt-hour per sq. metre which is less than the 152 kiloWatt-hour per sq. metre. The building uses a combined mode of ventilation system which provides natural ventilation as well as fully air conditioned area without any natural ventilation. This helps in reducing the CO2 emissions from the building. The lighting system used in the building also uses natural light and light intensity control systems to provide better energy efficiency to the building. (St. Clair, Peter Hyde, Richard, 2009) Green Building performance in India Name of the Project Location Built-up Area (sq ft.) Rating Achieved Increase in Cost (percent) Payback Period (Years) CII-Sorabji Godrej GBC Hyderabad 20,000 Platinum 18 7 ITC Green Centre Gurgaon 170,000 Platinum 15 6 Wipro Gurgaon 175,000 Platinum 8 5 Technopolis Kolkata 72,000 Gold 6 3 Spectral Services Consultants Office Noida 15,000 Platinum 8 4 HITAM Hyderabad 78,000 Silver 2 3 Grundfos Pump Chennai 40,000 Gold 6 3 Figure : Source: CII According to studies, in a project worth 5 million dollars, an additional expenditure on green building concept of 100 thousand dollars results in a saving of 1 million dollars over a period of 20 years. One Indiabulls Centre in Lower parel, Mumbai is a fine case of green building initiatives that have been undertaken in India. The material usage in the centre have been through use of fly ash in concrete, recycled metal content in steel used, low VOC content paints, efficient HVAC systems. The centre also includes a sewage treatment plant, solar panels for heating water, water harvesting system as well as a roof top garden. Figure : Source: Indiabulls Real Estate The cost benefit analysis from the project of One Indiabulls Centre is given below. The savings resulting from the concept of green building is substantial. Figure : Source: CII, Indiabulls Real Estate

Thursday, January 23, 2020

Maya Angelou :: essays research papers

when Maya Angelou was a young woman -- "in the crisp days of my youth," she says -- she carried with her a secret conviction that she wouldn't live past the age of 28. Raped by her mother's boyfriend at 8 and a mother herself since she graduated from high school, she supported herself and her son, Guy, through a series of careers and buoyed by an implacable ambition to escape what might have been a half-lived, ground-down life of poverty and despair. "For it is hateful to be young, bright, ambitious and poor," Angelou observes. "The added insult is to be aware of one's poverty." In "Even the Stars Look Lonesome," her new collection of reflective autobiographical essays, Angelou gives no further explanation for her "profound belief" that she would die young. "I was thirty-six before I realized that I had lived years beyond my deadline and needed to revise my thinking about an early death," she recalls. "With that realization life waxed sweeter. Old acquaintances became friendships, and new clever acquaintances showed themselves more interesting. Old loves burdened with memories of disappointments and betrayals packed up and left town, leaving no forwarding address, and new loves came calling." Now 69, Angelou is the nearest thing America has to a sacred institution, a high priestess of culture and love in the tradition of such distaff luminaries (all of them, hitherto, white) as Isadora Duncan and Pearl S. Buck, with a bit of Eleanor Roosevelt and Aimà ©e Semple MacPherson thrown into the mix. "She was born poor and powerless in a land where/power is money and money is adored," the poet Angelou writes in tribute to another astonishing black woman of our time, Oprah Winfrey. "Born black in a land where might is white/and white is adored./Born female in a land where decisions are masculine/and masculinity controls." Angelou's lifelong effort to escape and expose the "national, racial and historical hallucinations" that have burdened black women in America and replace them with a shining exemplar of power, achievement and generosity of spirit is as miraculous as she says it is, even if one suspects that in "real life" Angelou must be a little hard to take. "I would have my ears filled with the world's music," she writes, "the grunts of hewers of wood, the cackle of old folks sitting in the last sunlight and the whir of busy bees in the early morning .

Sunday, January 19, 2020

My Cousins Death :: Disease Health Personal narrative Essays

My Cousin's Death The year was 1996, and I had traveled to England to spend the summer with my cousin at his farm in northern Lincolnshire. I arrived in late May, and was warmly greeted by my host. He suggested we travel in to the town and go for a pint at the local pub. I agreed and we traveled the few miles from his somewhat isolated residence to the nearby village of Barton upon Humber, a quaint historical village with a population of only a few hundred people. However when we arrived at the Red Lion, as the local public house was called, there was an eerie air of sobriety. Everyone was watching the television behind the bar, which was tuned to the evening news. The story was that there had been an outbreak of bovine spongiform encephalopathy (BSE), also known as "Mad Cow Disease" at a farm in another region of Lincolnshire. This was obviously disastrous news, since virtually all of those present were, like my cousin, livestock farmers and such an outbreak had the potential to destroy whole herds of animals. Even those not yet infected might be destroyed or at least quarantined in order to eliminate the risk of spread of the disease. I was given to understand, from my cousin on the return trip to his farm, that the disease originated from use of cow and sheep meat in animal feed, or offal, but that it had not been identified until 10 years before and the regulations banning protein supplements containing sheep and cattle offal had not been rigidly enforced until 1992. Little more was known about the disease, except that it did have a variant which could potentially kill humans who ate infected meat. However such cases were extremely rare relative to the huge numbers of infected animals.1 Over the following weeks the scale of the epidemic increased. Government officials from the Department of Health came round to everyone's farms to perform tests and in some cases the animals were ordered to be slaughtered and their remains burned. The whole thing seemed to me wholly medieval, in the sense both of the lack of any cure and the destructive solutions. My cousin these days was acting somewhat strangely. He would forget to lock up the animals and perform other tasks around the farm.

Wednesday, January 15, 2020

Modernization Essay

As we begin to ponder the future of modernization, and the possible consequences that are apt to occur, perhaps we should first revisit the definition of modernization. To this end we can start by saying that modernization is thought of as a concept that states that the development of societies can be considered as a standard evolutionary pattern that has a tendency to stimulate growth. It can also be considered as the concept that refers to the process where society goes through several stages, including industrialization, urbanization, and various other social changes, that tend to completely transform the lives of individuals. One must first take into consideration that modernization, taken in-and-of- itself, should not be considered either good or bad. Modernization is not limited to the geographical bounds of the United States but actually affects people worldwide, and has wide ranging effects including politically, socially, economically, and environmentally throughout the entire populated world. Of course, as in most things, there are positive aspects of modernization as well as several consequences. Perhaps it could be posited that Industrialization began the social changes in the United States society that could be referred to as the modernization of the United States. Although there were many changes before industrialization they were perhaps not as wide-ranging or as monumental. For the purposes of this discussion we can say that modernization refers to the changes of social patterns since the time of the industrial revolution (Macionis, J. J. , 2011). These changes are going to continue, so that we can have better and more efficient technology. Our buildings are even being built to endure certain circumstance based on location. We have advanced so much there would be no reason to take a step back now. We are finding more and better ways to improve our everyday lives and makes things easier for an everyday commute. We have changed the way we think and treat people as well. Since we are a more diverse society people don’t judge each other based on their race, gender, sexual orientation, or ethnicity. The way we treat others in the workplace and sexual harassment has changed also sexual harassment is now a serious crime and has consequences. Modernization is a world-wide trend. We often use conference calling for business meetings in foreign countries. Most countries now have access to the World Wide Web as well. Countries are looking for ways to modernize and adapt to the new technology we have available. There are societies and religions that do not believe in modernization such as the Amish. In some societies socialization has become closer among residents while others societies have grown further apart. Schools are adapting to other cultures and standards. Education is changing as well as work ethics and duties. Countries want to find new ways to expand and progress. Japan and China are two countries that have shown major modernization in the last few decades. All countries can benefit from the progression of modernization. Modernization helps to societies as well as has its negative aspects. We will discuss the negative effects later. Technology blends with our society and traditions are often lost. With more technology we find less need for backbreaking labor and many jobs are replaced with machines. Modernization has even affected our environment with pollution. There are positive aspects to modernization as well. As mentioned before the technology helps in the workplace by making things more efficient, faster, and less costly. Modernization has also change the way be build. Many of our buildings are now modernized and more appealing to onlookers. We can now see other parts of the world just by searching the internet. We can socialize with others that are across the globe without leaving our homes. Modernization has led to social, political, economical, cultural changes, and more. We have brought change in society in numerous ways. Modernization has helped to legalize same-sex marriages, abortions and other things that were considered forbidden before. Some fear with the advance in modernization that we may lose sight in religious values. The great thing about modernization is more people are thinking for themselves, and fighting for what they believe in. A study done in china had found that people in underdeveloped areas where more likely to get lung cancer because of smoking in their homes and using solid heat to cook and heat. The study found it was better on their health to live in a more modernized society. The wood and coal used to make their heat and warm their food was also a cause of lung cancer. So modernization, even though it has also caused pollution in the past, can also help us to become more environmentally friendly. This study shows that we are learning from our mistakes and making better choices to make a better future. Modernization has its good qualities as well as its bad. Technology will continue to advance and societies will continue to adapt. We will continue our want and need for something faster, better, and more efficient than the technology we already have. Countries will continue to compete with each other to come out with the latest technology and best advancements. We will continue to accept new trends, ideas, and values. Some traditions will diminish though we will have new advancements to take their place. The U. S. alone has grown to accept new things such as same sex marriage, rights to vote and more. With as advance as we have become worldwide there is no reason for modernization to stop where it is. We can always learn new things, make new things and come together as better communities. We can also learn to adapt and make better choices for our environment to ensure a healthier world for generations to come.

Saturday, January 11, 2020

Edgar A. Poe

Informative Text/ EAP Essay Edgar Allen Poe was well known for his dark and mysterious writing, but what caused his abrupt death? How he died is very controversial, because there is little evidence to support any theory. Several people suggest that he died either of rabies, exposure, or alcohol abuse. Although Poe’s death remains in doubt, I believe that several factors led up to the writer falling ill.I have gathered from the biography excerpt renamed â€Å"Poe’s Final Days† by Kenneth Silverman, the article â€Å"Poe’s Death is Rewritten as Case of Rabies, Not Telltale Alcohol†, with the letter to the editor in response published in the New York Times, that Edgar Allen Poe died of symptoms of alcoholism, that escalated from stress. In the biography â€Å"Poe’s Final Days† by Kenneth Silverman, the author reveals accounts during the end of Edgar Allen Poe’s life that point towards the idea of alcoholism being the killer. Silver man traces back to before Poe fell ill, over his hospital stay, and during his rapid death.Over this time period, the writer faced great stress like parting from his wife. He set for Baltimore soon after, where he was found abusing alcohol. The author states â€Å"Poe seemed to Walker ‘rather the worse for wear’ and ‘in great distress. ’ Apparently flooded with drink, he may have also have been ill from exposure† (Silverman, 125). This suggests that Poe did not handle what he was going through in a healthy way. He was drinking to cope with his problems. The weather in Baltimore played a key role in Poe’s last few days as well.Silverman explains â€Å"Winds and soaking rains the day before had sent Baltimoreans prematurely hunting up overcoats and seeking charcoal fires for warmth† (Silverman, 125). This information shows that Poe’s already weak body from alcoholism was made even feebler due to the harsh conditions. His immune sys tem likely could not handle the stress, so it may have opened up his body to a sickness, or he may have just become delirious from not taking care of himself. His impaired judgment is noted within this excerpt, as he was seen wearing someone else’s clothes.Poe was reported delirious in several accounts, and he may have been too drunk to care about protecting himself during the storm. Silverman states, â€Å"According to Moran, one of his senior physicians diagnosed Poe’s condition as encephalitis, a brain inflammation, brought on by â€Å"exposure. † This explanation is consistent with the prematurely wintry weather at the time, with Snodgrass’s account of Poe’s partly clad condition, and with Elmira Shelton’s recollection that on leaving Richmond Poe already had a fever† (Silverman, 129).Kenneth Silverman is not entirely credible; he is only a secondary source that provides passages of primary sources. However, this is the most convi ncing article, because it explains why he made poor decisions and how they led up to him dying. The article â€Å"Poe’s Death is rewritten as Case of Rabies, Not Telltale Alcohol† from the New York Times, September 15, 1996, suggests that Poe did not die drunk and offers a new theory of rabies as the killer. This new study was developed during a medical conference and cardiologist Dr. Benitez believes Poe stopped drinking long before dying.It states, â€Å"In the brief period when he was calm and awake, Poe refused alcohol and could drink water only with great difficulty†¦Poe ‘had all the features of encephalitic rabies’ said Henry Wilde† (131). These ideas are supported with evidence, however they are unreliable sources. Henry Wilde and Dr. Benitez never treated Poe. Wilde has experience with rabies, but he never actually saw Poe’s symptoms. They are secondary sources and are not valid. They reviewed Poe’s case but never really t reated Poe, the article tells how the legend of Poe dying in a gutter drunk was likely made up by his doctor.The other information may also be untrustworthy that they provide about rabies. The article states, â€Å"There is no evidence that a rabid animal had bitten Poe† (131). This directly says that this theory cannot be entirely true. Poe could have been delirious and confused for several reasons, not specifically rabies. There are more accounts and reports of Poe being an alcoholic, than any sign of rabies. He may have refused alcohol a few times, but not before he was in the hospital. Mr. Jerome explains, â€Å"The writer was so sensitive to alcohol that a glass of wine would make him violently ill for days.Poe may have had problems as a younger man†¦Ã¢â‚¬  (132) Mr. Jerome was a museum curator researching Poe, who earlier explained that most theories offered no proof. Jerome never directly met Poe and he is basing his theory off of accounts that may have been ske wed over time. I believe this article is not trustworthy, because the sources are not valid. The letter to the editor â€Å"If only Poe Had Succeeded When He Said Nevermore to Drink† by Burton Pollin from The New York Times, September 23, 1996, disputes Dr. Benitez’s previous theory on rabies killing Edgar Allen Poe.Pollin uncovers weaknesses in this theory and supports alcohol abuse as the main cause of death. Although Poe attempted to recover from alcoholism, he never succeeded. The theory for rabies has no proof to support that Poe died from it; all but Benitez believes the cause of death was alcohol. Pollin reveals, â€Å"Dr. Benitez admits the primary weakness of his theory- lack of evidence of a bite or scratch†¦rabies was well known as to causes and symptoms†¦ could affect an entire limb or side of the body. How could Moran and his staff ignore such symptoms in a patient? (Pollin, 134). No clues suggest the theory of rabies and relatives of Poe even d isagree with Dr. Benitez. Symptoms that significant are hard to ignore, so it is unlikely that rabies was the problem. Poe likely could not get away with such symptoms even if he wanted to. He was examined in the hospital, so if anything else were wrong with him it would have been reported. Another problem with this case is that most medical records and reports have been lost. Rabies cannot go unnoticed; Poe was not even around any animals that were infected.Pollin states, â€Å"Guiltless was the pet Caterina, who, uninfected and showed no sign of rabies, died of starvation when deserted by Clemm after Poe’s death† (Pollin, 134). Poe’s cat was innocent, and cannot be blamed for giving him rabies. Most accounts over Poe’s last few days were about him drunk or delirious. This is the most likely cause, because it is backed with the most evidence. Pollin states, â€Å"Poe was found outside a Baltimore saloon in an alcoholic stupor on October 3, 1849, and die d four days later. Dr. John J.Moran’s account of hid final days is given in a letter to Poe’s aunt and mother-in-law, Maria Clemm, a New York Herald article in 1875, and a book by Moran in 1885. Supplementary accounts of Poe’s alcoholic condition came from Joseph Walker†¦ Dr. Snodgrass, and editor well known to Poe; and two of Poe’s relatives. None of these confirm Dr. Bentitez’s statement that ‘Poe was not drunk’† (Pollin, 133). A great amount of evidence can support alcoholism as the true cause. Only one account suggests rabies. Alcohol was a big part of Poe’s past; it showed up through letters and was a constant obstacle for him.This article is slightly biased and comes across as persuasive in tone. It is a secondary source, but addresses many primary sources. The author is very opinionated and believed that Poe’s self-destructive behavior should not be concealed. This article is credible and I agree with it s argument. Edgar Allen Poe led a very mysterious life; even how he died is still in doubt. It is known that he was delirious, and had impaired judgment prior to staying in a hospital and suddenly dying. There are many disputed theories about how Poe specifically died.The biography excerpt â€Å"Poe’s Final Days† by Kenneth Silverman explains how weather and stress increased symptoms of alcoholism and caused Poe to die of poor decisions. He was too drunk to care, and faced stress that he could no longer handle. The New York Times article â€Å"Poe’s Death is rewritten as Case of Rabies, Not Telltale Alcohol† explains Dr. Benitez’s new theory developed during a medical conference suggesting Poe died of rabies. It reveals how he was said to avoid alcohol despite a drunk past and was wrongly accused of alcoholism.The letter to the editor response, â€Å"If Only Poe Had Succeeded When He Said Nevermore To Drink† by Burton Pollin argues the idea of Poe dying of rabies and supports the traditional theory of Poe dying from alcoholism. Pollin explains how much more evidence is present about Poe’s struggle with abusing alcohol, and no animals could have infected Poe. I believe that Edgar Allen Poe died of the stress from alcohol abuse and exposure. He made poor health decisions, and stopped caring about his well being. Poe’s death remains as dark and mysterious as his stories.

Tuesday, January 7, 2020

Design Strategy Of Obamas Campaign - Free Essay Example

Sample details Pages: 8 Words: 2281 Downloads: 9 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Introduction To what extent did the design strategy of Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s campaign contribute to his mass popularity and victory in 2008 followed by a radial shift in public opinion by the end of 2010? Research methods Interview the creative director of the campaign to gain a concise overview of what was required of the design team. Find out any specific communication strategies that might have been imposed on them and explore the reasons behind their design choices (colors, fonts, use of imagery, layouts etc). Investigate if any strategic marketing techniques were used to promote Obama the same way a mass consumption product would be sold. Don’t waste time! Our writers will create an original "Design Strategy Of Obamas Campaign" essay for you Create order Research all journals, dissertations and articles relating to the topic of political campaign strategies, design strategies, and communication techniques. Search news articles for pundit reviews and opinions of campaign success and current backlash. Conduct a thorough analysis of the à ¢Ã¢â€š ¬Ã‹Å"Designing Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢ book that contains the entire design strategy used by Scott Thomas. Limitations of study Due to the fact that this is a very recent event the amount of detailed and concise publications based on the topic are scarce. The bulk of the research will have to rely on Internet sources of news articles, pundit blogs and a search for relevant dissertations published by the academic community. Organization of the dissertation To what extent did the design strategy of Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s campaign contribute to his mass popularity and victory in 2008 followed by a radial shift in public opinion by the end of 2010? Answered via the following arguments: Social landscape of America conducive to political advertising Cult of personality formation via harnessing of mass media Misleading and subliminal influence of design Expectations of the public too high from ambiguous and contradictory communication Main Body Setting the scene America in 2008 was not the beacon of hope it had once been. There was rising unemployment and a financial crisis that had brought the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s economy crashing down. Poverty was increasing rapidly and people were loosing homes due to foreclosures. The country was massively unhappy that America was still participating in the Afghanistan conflict and to top it all, there had been 8 years under the Bush administration that had seen its lowest approval ratings of all time (below 40%). Running parallel to this was an America that had become so utterly saturated by marketing that this was one of the only facets of communication people would respond to (research to prove this?). Describe the average american experience? (how often they see ads, how well they respond). The huge obsession with celebrity culture in combination with the growing global social networks had made it too easy to give rise to a cult of personality. America was begging for change at this point, which left them susceptible to intelligent marketing and design strategies. It was against this backdrop that in the run up to the 2008 Presidential Election support and enthusiasm for Obama was increasing at a dramatic rate culminating in a frenzy by the time of his victory and inauguration in January 2009. Building trust through consistent design From the very beginning of the campaign the design team knew they would have to subdue the public perception of Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s inexperience via his visual presentation. The strategy used was to implement à ¢Ã¢â€š ¬Ã‹Å"the timelessà ¢Ã¢â€š ¬Ã‚ ¦heà ¢Ã¢â€š ¬Ã¢â€ž ¢s already president feelà ¢Ã¢â€š ¬Ã¢â€ž ¢ (vimeo) into his brand image. The use of consistency was vital as à ¢Ã¢â€š ¬Ã‹Å"one thing that design can solve with consistency is [to] establishà ¢Ã¢â€š ¬Ã‚ ¦a sense of balanceà ¢Ã¢â€š ¬Ã‚ ¦it can also reallyà ¢Ã¢â€š ¬Ã‚ ¦give the visual impression that heà ¢Ã¢â€š ¬Ã¢â€ž ¢s incredibly experienced.à ¢Ã¢â€š ¬Ã¢â€ž ¢ (vimeo). fig1. Expert use of consistency in the visual communication makes Obama seem organized, experienced and competent. Thomas (2010, p. 78) à ¢Ã¢â€š ¬Ã‹Å"Because of their evocative power, design and branding elements can create a stable bond between voters and the candidateà ¢Ã¢â€š ¬Ã‚ ¦we wanted to elicit the feeling that he was a familiar figure whose attributes and values they could relate to and trust.à ¢Ã¢â€š ¬Ã¢â€ž ¢ Talk about logo, consistent branding, Thomas (2010) à ¢Ã¢â€š ¬Ã‹Å"You can use good design and to a certain degree it blurs the lines a bit.à ¢Ã¢â€š ¬Ã¢â€ž ¢ Another strategy to distract from Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s inexperience was to emphasize how historic the campaign was. Rather than simply stating this in the communication the entire aesthetic was designed around old archival materials. à ¢Ã¢â€š ¬Ã‹Å"We wanted to pull from imagery of the past to communicate the historic nature of the campaignà ¢Ã¢â€š ¬Ã¢â€ž ¢ (vimeo). fig2. Certain information was designed using real historical documents found in local archives for an authentic vintage feel. This strategy not only highlighted the importance of the campaign but also using imagery that resembled historical documents, like the original declaration of independence, elicited a sense of patriotism and American sentiment, which could have a strong subliminal effect. Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s cult of personality à ¢Ã¢â€š ¬Ã‹Å"A cult of personality arises when an individual uses mass media, propaganda, or other methods, to create an idealized and heroic public imageà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Wikipedia, 2008). By the end of Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s campaign it was clear that this was beginning to become reality. Imagery of Obama appeared in galleries, on billboards and around the city as street art or graffiti, the vast majority of it in full support of him. In addition there were huge varieties of Obama merchandise being sold by independent street vendors all over the country. Social networks were buzzing with his name, independent bloggers were watching his every move and grassroots events, using the same Obama visual design for flyers and posters, were happening on a daily basis. Even though the à ¢Ã¢â€š ¬Ã‹Å"visual tapestry of Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢ that had been weaved across the country was a collaborative effort from hundreds of individual contributors outside the reach of à ¢Ã¢â€š ¬Ã‹Å"br and controlà ¢Ã¢â€š ¬Ã¢â€ž ¢, it still maintained high levels of visual consistency. This was due to the highly efficient and transparent branding principles that required only the use of the Obama logo and typeface to make any visual production appear part of the overall marketing strategy. To a rock solid and seasoned democratic or republican supporter the choice of political candidate would still have been easy. But for a younger or less convicted voter with no solid viewpoint (research suggests there are more and more of these people) they could be susceptible to à ¢Ã¢â€š ¬Ã‹Å"communication based on persuasion in which voters, lacking enduring political convictions, are induced to support a particular candidate or party at election time.à ¢Ã¢â€š ¬Ã¢â€ž ¢ (Swanson, 2004). This would be particularly effective given the cult of personality bestowed upon Obama by the media coverage of him and from his rock star status fuelled by regular endorsements from celebrities and musicians. fig3. Obama featured in a music video by the black eyed peas that turned his slogan into an anthem It is possible that due to this à ¢Ã¢â€š ¬Ã‹Å"Obama frenzyà ¢Ã¢â€š ¬Ã¢â€ž ¢ it had become fashionable to be an Obama supporter and the thought of not voting for a candidate that was fresh, young, creative, energetic, and whose very ideals were adorning the city, seemed worthy of ridicule. à ¢Ã¢â€š ¬Ã…“à ¢Ã¢â€š ¬Ã‚ ¦Cause youà ¢Ã¢â€š ¬Ã¢â€ž ¢ll be real embarrassed if he won and you wasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t down with ità ¢Ã¢â€š ¬?. (Chris Rock) Leverage of technology to increase reach Vote for Obama à ¢Ã¢â€š ¬Ã¢â‚¬Å" making the voting process easy should in practice enable all the people with clear convictions to vote for the candidate they know they want. In reality it allows undecided voters to choose a candidate they may not really believe in but vote anyway via peer pressure, cult of personality, ease of use à ¢Ã¢â€š ¬Ã‹Å"wht not?à ¢Ã¢â€š ¬Ã¢â€ž ¢ This results in inaccurate assumptions of public opinion being drawn from the poll. Transparency of brand à ¢Ã¢â€š ¬Ã¢â‚¬Å" all brand assets available for download so anyone can create visuals that resemble the official Obama brand material. This creates a sense of solidarity with the brand. And the subsequent result is an impression that the brand is literally everywhere as the entire grassroots movement is branded and appears to be part of the overall design strategy. Boundary destruction à ¢Ã¢â€š ¬Ã¢â‚¬Å" versatility of the logo allows it to be tailored to any group who want to be associated with Obama or simply show their support. The broken boundaries create a sense of solidarity and add to the impression of world wide brand saturation. A False Revolution In order to allow the global community of artists to contribute, the campaign team initiated the Artists For Obama poster series. According to Thomas (2010, p. 127) à ¢Ã¢â€š ¬Ã‹Å"[the] idea was to invite artists to participate in the creation of a new kind of campaign poster, one that would be the expression of the individual artist rather than a reiteration of campaign materialsà ¢Ã¢â€š ¬Ã¢â€ž ¢. The first contribution to this initiative was a poster by Shepard Fairey and to many, his invitation seemed counter intuitive. He is a well-known street artist who has built his fame on defacing public buildings and creating work with huge anti-establishment connotations. His campaign poster has been deemed the most iconic image of Obama ever created, yet ità ¢Ã¢â€š ¬Ã¢â€ž ¢s unclear if the visual of Obama above the word HOPE was intended to be ironic. fig4. A contrast between Shepard Faireyà ¢Ã¢â€š ¬Ã¢â€ž ¢s previous à ¢Ã¢â€š ¬Ã‹Å"anti-establishmentà ¢Ã¢â€š ¬Ã¢â€ž ¢ aesthetic and the Obama poster. To most people this poster symbolized the revolution that was coming but considering the lost enthusiasm following Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s presidency the question is if this powerful image created a false anticipation of revolution in the minds of the American people. Thomas (2010) à ¢Ã¢â€š ¬Ã‹Å"Ià ¢Ã¢â€š ¬Ã¢â€ž ¢ve kind of heard that tone, whereà ¢Ã¢â€š ¬Ã‚ ¦Shepard Faireyà ¢Ã¢â€š ¬Ã¢â€ž ¢s posterà ¢Ã¢â€š ¬Ã‚ ¦had this very anti-establishment aesthetic that could have played into the minds of those that thought this was going to be a revolutionà ¢Ã¢â€š ¬Ã‚ ¦changing Washington DC from the inside out.à ¢Ã¢â€š ¬Ã¢â€ž ¢ Since the Obama frenzy has subsided it is clear that the revolution people were hoping for hasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t happened. In an interview with the National Journal, Shepard Fairey commented on his plan to contribute work to help Obama in 2012 but stated à ¢Ã¢â€š ¬Ã‹Å"he couldnà ¢Ã¢â€š ¬Ã¢â€ž ¢t design the same Hope poster today, because the spirit of the Obama campaign hasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t carried over to the Obama presidency.à ¢Ã¢â€š ¬Ã¢â€ž ¢ (Madhani, 2010). Misleading and subliminal imagery In June 2008 the Obama design team created a seal to be displayed on his lectern that very closely resembled the Presidential seal. This caused controversy in the media and when Steven Heller ask Scott Thomas to name the most heated design battle of the campaign à ¢Ã¢â€š ¬Ã‹Å"Thomas brought up the infamous à ¢Ã¢â€š ¬Ã…“presidential sealà ¢Ã¢â€š ¬? debacleà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Kessler, B. 2008). fig5. Obama in front of the controversial custom presidential seal with Latin slogan saying à ¢Ã¢â€š ¬Ã‹Å"yes we canà ¢Ã¢â€š ¬Ã¢â€ž ¢. Imagery such as Obama standing in front of a à ¢Ã¢â€š ¬Ã‹Å"presidential lookingà ¢Ã¢â€š ¬Ã¢â€ž ¢ seal before he is president can have subtle subliminal effects. It implies that he has already won before the election has taken place and can be a powerful persuasive device if used strategically. Sol Sender, the designer of the Obama logo suggested à ¢Ã¢â€š ¬Ã‹Å"although the presidential seal was used by the campaign only briefly,  seeing Obama-the-candidate standing behind that familiar regal  eagle had a lingering effect  in the minds of votersà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Kessler, B. 2008). In addition to this the voters have been subject to rock solid consistency in the visual communication that has solidified the Obama brand deep in their subconscious minds. Ambiguous communication From the outset of the campaign the three keywords used to inspire the nation were Hope, Change and Progress, which were the three ideas that the American people were so desperately seeking in 2008 Thomas (2010, p. 78)à ¢Ã¢â€š ¬Ã¢â€ž ¢our strategy would not have worked if Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s message hadnà ¢Ã¢â€š ¬Ã¢â€ž ¢t rung so true and hadnà ¢Ã¢â€š ¬Ã¢â€ž ¢t resonated so deeply with the American publicà ¢Ã¢â€š ¬Ã¢â€ž ¢. These words however inspiring are somewhat ambiguous unless the exact implementation of each is explained but this was rarely the case when used by Obama. Regardless of this, they became woven into the visual language of the campaign to the point that the word Hope had become synonymous with Obama. A news reporter commented about an Obama rally he witnessed à ¢Ã¢â€š ¬Ã‹Å"Obama almost never got into specifics. It was change, change, save the country, change, yes we can, changeà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Wendel, J. 2008). people are VERY focused on Obama and dont really know much about what he stands for(Wendel, J. 2008). Conclusion Where are we now? A downward spiral of disappointment, anger and lost enthusiasm swiftly followed and continued to the end of 2010. Senate elections in November saw the Republicans taking back the House, and many of Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s policies of à ¢Ã¢â€š ¬Ã‹Å"Changeà ¢Ã¢â€š ¬Ã¢â€ž ¢ were rejected by the American public (most notably the healthcare reform suffered a 59% opposition). In addition to this, his approval rating had fallen from 65% in 2009 to 45% in 2010. The reason for such a huge turnaround in public opinion after Obamaà ¢Ã¢â€š ¬Ã¢â€ž ¢s monumental success can be attributed to two possibilities. Either the American public developed and overzealous expectation of Obama and his intentions based on the strategic design of the campaign, or they were not as open to à ¢Ã¢â€š ¬Ã‹Å"changeà ¢Ã¢â€š ¬Ã¢â€ž ¢ as they seemed to imply. Either way it is clear that something must have caused this huge inversion to occur. Talk about how it is clear that design contributed to both a distorted view of what the public really wanted and how Obama was perceived to be something more than he actually was in reality. à ¢Ã¢â€š ¬Ã‹Å"There were many Americans seduced by the feel good Madison Avenue campaign of Obama, but the trouble with hype is that after all the BS, you must be able to produce something, four years is a long time to run on hypeà ¢Ã¢â€š ¬Ã¢â€ž ¢(flopping aces) à ¢Ã¢â€š ¬Ã‹Å"Independents and Democrats are admitting to themselves that the Obama image [created] is nothing more than an allusion that they wanted to believe, against common sense.à ¢Ã¢â€š ¬Ã¢â€ž ¢ (flopping aces) à ¢Ã¢â€š ¬Ã‹Å"the campaigns are now so intricate and so all consuming that the ability it takes to win a campaign is not the same skill set to govern and are we raising a generation of leaders that can win campaigns but not adequately govern?à ¢Ã¢â€š ¬Ã¢â€ž ¢ (john steward, daily show).

Friday, January 3, 2020

Corporate Culture, Incentives, Business Ethics, And Goals

The mail delivery video demonstrates various business terms through the usage of a slightly exaggerated real life example. A handful of the topics discussed in the video include corporate culture, incentives, business ethics, and goals. Upon analyzing the numerous topics one is able to not only understand the operation of a business, but also derive a personal management style. Moreover, by utilizing your management style one is able to solve several issues in the corporate structure. Throughout the Seinfeld episode the actions of Jerry and Newman evidently illustrate the impact of corporate structure on the work ethic of employees. For example, during one scene in the episode Newman is not awarded the transfer to Hawaii, and in response decides to â€Å"give up†. The mere fact that Newman lacked the desire to try harder demonstrates the skewed corporate culture of the Post Office. 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